Vision is a clear concept of a better and brighter tomorrow. An effective vision inspires passion and excites people. Steve Jobs of Apple Computer lured John Scully from Pepsi by asking, “Do you want to spend the rest of your life making sugared water, or do you want a chance to change the world?” (Abcnews.go.com/Technology/steve-jobs-death-20-best-quotes/story?id=14681795#18). Jobs was referring to the home computer revolution that was transforming the everyday lives of so many people. He definitely had an exciting vision.